Marta X Sonic

Marketing Design
Branding
Illustration

Experience MARTA like never before in their collaboration with Sonic The Hedgehog! This mashup brings a playful, nostalgic vibe to commuting, making public transportation feel like a high-speed adventure! Many people overlook MARTA as an option for making their way around the city, often opting to sit through hours of traffic in their car just to make it from Little Five Points to Midtown. By associating MARTA with one of the most popular and speediest characters in pop culture, the campaign encourages people to experience the train system with the same energy as Sonic himself.